Taking a look at how the internet has altered the way we are accessing media and existing affairs.
In today day, online platforms have made it considerably much easier for everyone to develop and share content. Formerly, developing content for a wide audience required connectivity to a collection of essential resources and financing. Presently, with the use . of smart devices and typical digital technologies, digital media content examples such as short form videos, website articles and podcasts can be quickly developed with simply a few standard gadgets, in addition to reaching a large audience, really quickly. This has opened the door for more diverse voices, particularly those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media sites, suggesting that social media has produced a space for underrepresented communities to share their stories.
In the digital media landscape, what we see on the internet is largely chosen by algorithms which are shaped by our online habits. Each social media platform uses its own automated system to reveal new material and recommend product that will interest the user. The types of media content examples that will be revealed to a user is designed to keep users engaged. The algorithms are developed to keep individuals stimulated by suggesting and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that individuals are subjected to, producing more division and predisposition among users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the impact of social media websites in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.
The increase of internet content has totally changed what is implied by the term mass media. Previously, mass media followed a hierarchical arrangement, using a top-down media design. Normally, a small group of experts, such as newspaper writers or journalists, who would develop content for big audiences who mainly just consumed it. Nevertheless, these days, with the aid of the web, the face of media has seen significant change, making the usage and availability of media far more open and interactive. With accessibility to popular social media platforms, new media examples are showing that individuals can produce and share their own material, just as easily as they can absorb it. Social media has allowed anyone to add to public discussions, instead of simply the significant media firms and so as a result, mass media is no longer controlled by a few big advocates. Rather, it is spread out across countless user narratives all over the world.